On Morita Contexts in Bicategories

We characterize abstract Morita contexts in several bicategories. In particular, we use heteromorphisms for the bicategory Prof of categories and profunctors and coreflective subcategories for Cat (categories and functors). In addition, we prove general statements concerning strict Morita contexts, and we give new equivalent forms to the standard notions of adjointness, category equivalence and Morita equivalence by studying the collage of a profunctor.